yourdesign.co.za

The original YourDesign site, 20+ years of freelance WordPress, WooCommerce, and custom PHP work for small-to-medium businesses and agency sub-contracts. Still the record of where I started.

Stack: WordPress, WooCommerce, PHP / MySQL, LAMP on Ubuntu, jQuery / JavaScript, HTML5 / CSS / SASS, Bootstrap / Foundation, custom child themes on GeneratePress. Status: Maintained as portfolio / contact surface. Live: yourdesign.co.za

The story

yourdesign.co.za is the long tail. Before the quant work and the agent pipelines there were 20+ years of web development, most of it in WordPress and WooCommerce, delivered solo or as a lead developer on agency sub-contracts. The site still positions me as a freelance web developer and still takes client enquiries.

The named work on the site is the heavier end of that period: Nimue Skin Technology (brand build), the Woolworths Mother’s Day gift-carding campaign (via Flume Digital Agency as lead developer), and a longer tail of client work including contributions from Durc (eee.co.za), Pierre Potgieter (Novumintelligence), and Tammy (41Sloane). The stack the site advertises is deliberate: custom child themes, WooCommerce custom functions, advanced custom fields, custom post types, plugin development. Page builders and premium themes are not what goes on a custom build.

The through-line that matters for the rest of this CV is on the 2023 one-page cover letter: “I started my programming journey coding ‘bots’ for a trading company way back in the early 2000s, before embracing the Open Source community developing in PHP MySql.” That loop (trading bots, then two decades of web development, back to trading systems via AI) is why the current EdenFintech work didn’t feel like a pivot.

What this proves

• WordPress & PHP Craft, 20+ years of production WordPress / WooCommerce work, custom themes rather than page builders, custom plugin development.
• Design & Brand, long-running brand build, agency-grade delivery, testimonials from named clients still reachable on the site.

Decisions worth a deeper read

Populated as the decision pages land. Likely candidate: why the yourdesign.co.za brand still carries the trading-bots origin story even after the work has moved.